A Year of Living Cautiously.

Posted by Tom Bauer on Jan 5th 2021

A Year of Living Cautiously.

And how the pandemic has changed our world view

The New Year is upon us once more. And what a year it’s been! A year ago, as I thought about what 2020 might bring, I could NEVER have envisioned what, indeed, it brought. To say that it was an all-around complete mess, not unlike the scenarios encountered by the characters in the film from which I “borrowed” the title of this journal, would  exceptionally inadequate. As I’m sure all of us can agree, it was a year that challenged our very survival and shook us to our core.

Millions of our fellow Americans lost employment, and most, still unemployed. We even had to scale back here at Imbue. Some businesses had to close for a time, restructure how they operated, or closed all together. Our wholesale partners lost significant revenue, as did our company. And then there are the excruciating health and healthcare issues, as well as the staggering loss of life.

And yet, in spite of that, we are here.

But perhaps the good, if any, which came from this past year, is that it caused many of us to reevaluate what is truly important. That family, friends and our health are what truly matter, and I, for one, hope we continue to hold these realizations front and center as we move into 2021.

In addition, there is much to be hopeful for in the New Year. Science, not politics, lead the way and we have multiple vaccines that will be distributed worldwide. I’m confident that our independent pharmacy wholesale partners will play a crucial part in the distribution of these vaccines to the public at large, elevating their importance along with revenues.

We will recover and move forward, and I hope as a stronger, more resilient country… and perhaps world. To all of our dear customers out there, thank you for staying with us throughout these difficult times. And to all of you, your friends and families, we wish you the very best New Year 2021.

With all our best,