As CBD products continue to gain traction for their potential therapeutic benefits, consumers are becoming more discerning about the ingredients in their tinctures. One often-overlooked component of CBD tinctures is the carrier. A CBD carrier the substance used to deliver the active cannabinoid compounds into the body. The most commonly used carriers in the industry are medium-chain triglyceride (MCT) oil and vegetable glycerin (VG). While MCT oil has been the go-to for many brands, vegetable glycerin offers a range of advantages that make it a superior choice for CBD tinctures—particularly in terms of bioavailability, versatility, taste, and user experience. At Imbue Botanicals, ALL of our tinctures are vegetable glycerin based!
1. Water-Solubility for Better Absorption
One of the major benefits of vegetable glycerin is its partial water solubility, which allows it to blend more readily with the body’s water-based systems. MCT oil, on the other hand, is strictly fat-soluble. This means CBD carried in VG can be absorbed faster and more efficiently through mucous membranes when administered sublingually (under the tongue). Faster absorption can mean quicker effects—an important factor for users seeking immediate relief. In addition, VG is processed as a carbohydrate by the body whish means it is processed far faster than oils like MCT.
While CBD is inherently fat-soluble, using a carrier that supports both fat and water solubility can improve overall CBD bioavailability, the rate and extent to which the compound enters the bloodstream. This makes VG a more effective conduit for delivering CBD where it’s needed most.
2. More Versatile Applications
This opens the door for more versatile use. A tincture based on VG can be consumed sublingually or added to beverages Such as coffee or tea…making it appealing to a broader range of users. MCT oil, by contrast, is generally much more limited.
3. Superior Taste and Palatability
Taste can be a make-or-break factor in your daily CBD routine. MCT oil has a distinctly oily texture and taste that many users find unpleasant. It can also leave a lingering greasy mouthfeel, which detracts from the overall experience. Vegetable glycerin, however, has a naturally sweet and smooth taste, which makes it much more palatable on its own or when combined with flavoring agents. For users who are sensitive to taste or texture, VG offers a more enjoyable and user-friendly option.
Additionally, VG does not require as much flavor masking, if any. This leads to cleaner ingredient labels and more natural formulations. MCT on the other hand generally requires extensive flavor masking. In a market where transparency and minimalism in product design are increasingly valued, this is a notable advantage for VG.
4. Plant-Based and Allergen-Friendly
Another key benefit of VG is its plant-based origin—usually derived from soy, coconut, or palm oils. It’s naturally vegan, non-toxic, and generally well-tolerated, even by those with sensitivities. While MCT oil is also derived from coconut or palm, some individuals with coconut allergies may experience irritation or side effects from MCT-based tinctures.
VG’s hypoallergenic nature makes it a safer and more inclusive option, particularly for those with dietary restrictions or sensitivities. It’s also a common ingredient in food and pharmaceuticals, meaning it has a long-established safety profile.
5. Longer Shelf Life and Natural Preservation
Vegetable glycerin also acts as a natural preservative, helping extend the shelf life of CBD tinctures. It resists microbial growth and helps maintain the potency and stability of cannabinoids over time. While MCT oil also offers decent shelf life, it can become rancid if not stored properly. VG is far more stable in a variety of conditions and less likely to spoil.
Final Thoughts
While MCT oil has been the industry standard for some time, vegetable glycerin offers a compelling set of advantages that make it the superior carrier in many cases. From improved absorption and flavor to enhanced versatility and safety, VG is a smart and forward-thinking choice for modern CBD tinctures. As consumers continue to prioritize quality and experience in their wellness products, expect to see VG-based formulations gaining ground—and for good reason.
Whether you’re a new user or a seasoned CBD connoisseur, paying attention to the carrier in your tincture can make a big difference. And when it comes to versatility, taste, and user-friendliness, vegetable glycerin comes out on top.
