What's In a Name?

Posted by Tom Bauer on Dec 11th 2016

What's In a Name?

A Word is Worth a Thousand Pictures.

I learned the word “imbue” at a very early age. It was one of my mother’s favorite words in one of her favorite expressions. If she thought someone was too self-absorbed, she would shake her head and say “he’s imbued with his own divinity”.

So I learned early on that “imbue” was a powerful word. The actual definition for the verb is:


  • -To inspire or permeate with a feeling or quality. To permeate, saturate, diffuse, suffuse, pervade, bathe, drench or steep.

When we set out to find the perfect name for our new company, im.bue botanicals TM, we didn’t want to be a typical company in our industry with “CBD” in our name, or some iteration of hemp or its scientific plant name. And we didn’t want a name that would scream the components of our products, but rather what our products would do for those individuals and animal friends who made them part of their daily regimen. Somehow, in that process, I remembered my dear departed mother’s words and thought “eureka! That would be a perfect name”.

And so that became our name. And hopefully, will become our legacy as well. Our products are designed to “imbue”. It’s taking centuries-old botanicals and providing the most earth-friendly, organic, natural way of growing, processing and induction to create exceptional results. Our products aren’t simply run-of-the-mill supplements, but rather infuse you, and your four-legged family members, with health.

Then we set out to design packaging and labeling that would help embody the name. There are no “plant leaves” or “green crosses” on our packaging, but rather clean bold elements we feel attract the consumer’s attention and help convey the nature of our products. We Utilize fully-recyclable packaging materials, provide convenient drawstring bags for our tinctures and package our vegan, chlorophyll-colored capsules in boxes with cellophane windows for product visibility.

And how has the market reacted to our name? In a word… exceptionally! I can’t tell you the number of folks who have said “I love your name”. And we hope as time goes by, it will become one of the more recognized names in the industry. We’re proud of our name. And I know my mother would be too!

with all our best,