Posted by Tom Bauer on Dec 10th 2016
WHY We Do What We Do…
Insight Into Why We Are Here.
One of my favorite TED Talks was given by Simon Sinek in 2009, in which he talked about how successful companies and leaders approach positioning of their ideas and products for success. Based on extensive research, Mr. Sinek details what he refers to as the “Golden Circle” which simply demonstrates this positioning. His research shows that most people and companies can discuss the “what” behind their idea or product and generally the “how” as well. But what most leaders or companies don’t or can’t do is to discuss the “WHY”.
People identify with “why” according to Mr. Sinek. So when
we set about creating imbue botanicals, we wanted to make sure we absolutely
could express our “WHY”! And we can…
At imbue botanicals, we truly believe that centuries-old botanicals can have a profound impact in improving our lives, and those of our pets. And this belief serves not only as our founding principle, but provides the guidance each and every day for how we grow, develop, process and distribute our product. Our goal is simple…we want to make the World a better place through hemp.
In the past, we’ve created companies which impacted the financial lives of customers, or merely provided recreational outlets. But with imbue, we wanted to focus on the health of our customers, be they people or beloved pets. Because let’s face it, in this world nothing is more precious, more vital, more indispensable than helping to create better health and a better life.
And to that end, we produce, what we firmly believe is the best product out there to make our “WHY” a reality. And in talking to our customers and reading their comments, it’s working.
So whether you’re finding out about us for the first time, or you’re an ongoing loyal customer, we want to thank you for your support, and most important, for believing in the “WHY” behind everything we do.
with all our best,