Or what’s in a name as it pertains to CBD…
In the immortal words of William Shakespeare from Romeo and Juliet:
What's in a name? That which we call a rose by any other name would smell as sweet;
And while this may to be true for ROSES, calling CBD Oil simply Hemp Oil or Hemp Extract may certainly not pass the smell test! I was speaking with one of our Pharmacy Partners the other week and she’d mentioned that a customer had come into the pharmacy with a product she was taking, and wanted to know if I knew anything about the brand. As we researched the product, we both discovered that it was merely labeled as “hemp extract” 1000 mg per bottle. There was no reference to, or mention of CBD, only that there were 1000 mg of hemp extract in the bottle.
As I explained to the pharmacist, there was simply no way of knowing how much CBD oil was in the bottle and that the 1000 mg was simply OIL content, and not specifically CBD oil content.
Another troubling thing we find with products on the marketplace that are marketed as CBD, is that when you read the label, they are made from “stalks and stems.” These companies are trying to pass these products off as rich in CBD.
They aren’t. Why do I know that? Because the cannabinoids in the plant simply aren’t contained in high amounts in the seeds, stalks or stems. And certainly not in the roots either. Think about hemp’s “cousin,” the marijuana plant. Do you know of any dispensaries offering stalks for smoking? Do they call folks who work in marijuana dispensaries “stalk-tenders?”
Of course not! That’s because cannabinoids are mostly contained in the AERIAL parts of the plant…think leaves, flowers and buds.
At Imbue Botanicals, we ONLY use AERIAL parts of the plant in our products. And all of our product are clearly labeled, and independently tested for, the amount of CBD therein.
Why? Because that’s what you’re supposed to be buying…and paying for!
with all our best,